LA/Mumbai based pop-rap producer, ICONYK admittedly hated this track, but how much this track was refined to release on Sony Records. Listen to discover.
Producers and frequent collaborators UpsideDown & ICONYK probably visualised this moment a dozen times, a decade and a half ago as teenagers, when they were working at a call centre in Ontario, Canada selling music CDs for Sony Music. Cut to 2020, they have a song out on Sony Music, marking their first ever release on a mainstream label. Maybe, they were simply addicted to the idea of making this happen and therefore call it serendipity or wishful thinking that their peppy new single is called Addiction. ICONYK teams up yet again with his frequent collaborator UpsideDown for the duo’s first ever release on a major label. Addiction features popular Punjabi singer Raashi Sood in a peppy number that blends electronic number with Punjabi pop.
The New Age, Bollywood, Bhangra & Urban Music Producer & DJ UpsideDown has been working on the concept for over two years. "I was waiting for the right artists to collaborate with to bring this idea to fruition. Raashi blessed the track with her vocals and ICONYK’s production elements essentially made the song feel ‘complete’. Addiction is a fusion of traditional instruments and modern beats and we've tried to bring listeners something fresh and vibe-y.
The Video and track are both out now on all streaming platforms. So head to the one nearest as its ready for mass consumption. Get this Addiction, its Healthy.